About Us

Our Story

She was born in the northern part of Ghana in an era of war and conflict. Her parents were professional teachers and peasant farmers. Going to the market and even their farms during those times of war was often difficult for fear of losing their lives. Her family struggled to eat a healthy diet. In 2016, she almost died due to iron deficiency anemia, a malnutrition disease that compelled her to quit her job. During this trauma, she discovered a climate adaptive crop through a doctor locally called 'Abedru' or 'Kwahu Nsusua' in her local community. After processing the fruits and added to her meals it helped improved her nutrition and saved her life. As a Food Scientist, married to a Chemist, she was inspired to start an agribusiness to promote healthy living, improve food security, and support rural farmers. She and her husband researched into the crop for 2 years and discovered its rich nutrient dense properties. In 2018, she started her agribusiness with her husband by processing the fruits into nutritious eco-friendly packed shelf stable teas and cereal mix powders and juices to help promote healthy diets, improve food security and a resilient climate- STORY by our Co-founder (Millicent Adoboe) PROBLEM BACKGROUND Anemia affects approximately 2.6 billion people globally, with a disproportionate impact on Africa where 800 million individuals and specifically 15 million Ghanaians suffer from this condition. Anemia results in reduced productivity, impaired cognitive development (especially in children), increased maternal mortality, and overall poor health outcomes. Every year, 11 million people die due to unhealthy diets. -WHO & UN reports 2020, 2021. A recent report by UN indicates that a woman dies every two minutes due to pregnancy and childbirth related issues. Poor nutrition is one of the causes of these deaths worldwide.